With all the different avenues for your social media marketing dollars and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. That is why we wanted to highlight the benefits and challenges that you might face on three of the most popular social media platforms. Today we are going to focus on:


Everyone always says that a picture is worth a thousand words. That phrase seems to be one of the guiding principles of Instagram, the photo and video-sharing social media platform. Instagram is different from the other platforms that we have covered in that it focuses more on your photography and videography skills than it does your writing skills. This unique value proposition means that companies of all sizes can find that their product is trending simply because of a great photograph of it. It also means that certain products and services are a better fit for this platform than Facebook or Twitter. If your business focuses on something that needs to be experienced or seen to be appreciated, then there isn’t a better place to start your marketing than Instagram. Because so many users have found a loyal following on this platform, one of the best ways to advertise on this platform is through a brand endorsement from a highly influential user. This isn’t exactly an easy thing to do on a platform as large as Instagram, but taking the time to find the right brand ambassador is highly worth it. Let’s say that you have a company that creates climbing equipment for amateur and professional rock climbers. One of the best ways that you can reach new users is to find several influential climbers on Instagram and approach them about reviewing or endorsing your product. A positive review from a user with a reputation of being a rockstar climber could open your company up to a whole new audience.

We will warn you, however, that this process is not something to be taken lightly. Finding the right person for your brand is not an easy process and there is a lot of thought that needs to go into establishing a good relationship with brand ambassadors. One amazing review from the right person is well worth the effort, but it is easy to fall into the trap of giving free products or money to someone who will not give you a good return on investment. Be sure to do your research on the personal brand of any user you seek to partner with and make sure that their long-term vision and message align with your own.

Feeling out-of-date when it comes to social media marketing strategies? Don’t limit yourself to outdated methods and strategies. Let dRAE Media & Marketing help you reinvigorate your social and digital strategy. Doesn’t matter whether you are in Louisville, Lexington, or Timbuktu, we have the tools to take your business to the next level. Contact us today and let us show you what dRAE Media & Marketing can do.