Susan G. Komen 20th Annual Louisville Race for the Cure
What We Did
As one of the premiere charity walks in the nation, the Susan G. Komen organization knew its 20th anniversary needed an extra marketing and branding push to ensure its success. dRAE Media & Marketing heeded the call, producing a new logo for the event, digital billboard advertising, all the posters, flyers and postcards, as well as a Facebook campaign that averaged 500 to 2,000 likes each post. The race had great engagement with a steady stream of applicants, and the organization celebrated its 20th anniversary in style.