Muhammad Ali Memorial Service
What We Did
In June of 2016, the eyes of the nation were on Louisville after the death of Muhammad Ali, the famous boxer, philanthropist, peace activist, and Louisville native. dRAE Media & Marketing was contracted to handle the live social media campaigns emanating from the public memorial service at the KFC Yum! Center. By providing onsite, live Tweeting of the historic event, dRAE was able to garner the attention of a worldwide audience and give them an insight into the day’s events. Working throughout the day, the team of social media specialists at dRAE were able to clearly communicate the day’s events to hundreds of thousands of Twitter users across the globe.