What We Did
Kentuckiana Allergy, the area’s largest network of Allergists, called on dRAE when it wanted to update its marketing efforts. The result was a comprehensive marketing plan that is still ongoing. The agency provided Kentuckiana Allergy with a new patient brochure/folder, new copy and design for the practice’s website, and the media buy and production for a brand new advertising campaign on WDRB-TV, WHAS-TV and eight cable stations. A new social media campaign for the company, without Facebook advertising, raised the number of the site’s followers from 40 to 616. And the pay per click advertising dRAE purchased for the practice on Google continues to drive sustained traffic to Kentuckiana Allergy’s new website.