Delta Dental of Kentucky
What We Did
Delta Dental of Kentucky, one of the region’s largest dental insurance providers, contracted with dRae to help promote its “Making Smiles Happen” philanthropic program. Over a 90-day period, dRAE created social media posts that told stories about the tremendous impact of the company’s donations around the state. Aimed specifically at potential customers for Delta Dental in its service area, the company saw engagement rates on Facebook rise, month over month, between 183 and 958%. Reach rates for the company’s boosted posts averaged 94%.