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With all the different avenues for your social media marketing dollars, and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. [...]

We did some extensive research recently on the effect of a single negative review on an online site like Facebook or Yelp. What will it cost your business?

With all the different avenues for your social media marketing dollars, and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. [...]

The number of social media platforms that are touted as the next big thing for small business is staggering. Many smaller companies waste thousands of dollars and hundred of hours attempting to [...]

Twitter has just introduced a short list of items, all of which are widely used, that will no longer count towards the character limit of tweets. Learn what they are & what new changes are coming.

Like Twitter, Instagram is a social media platform that is made more effective through hashtags. Learn how you can use them most effectively to reach local users.

During the second quarter 2016, Facebook had 1.71 billion active users who had signed on to the network in the last 30 days. As the world’s most popular social network, it is embraced by every [...]

One customer creates numerous opportunities!  Not knowing exactly who your customers are is a dilemma every restaurant faces, and finding this answer provides the backbone for all of their [...]

Pokémon Go, the latest augmented reality game from Nintendo, has turned out to be an international sensation. Learn how to use it to your advantage and increase sales.

With 300 million monthly users, Instagram is an amazing tool for getting that slice of life reporting & sharable content that truly involves your audience.