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Two Reasons You Should be Using Landing Page Marketing

You may have heard of the concept of using a landing page to help reach your business's audience more effectively. Here are two reasons why that can happen.

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What Does a Single Negative Review Cost You?

We did some extensive research recently on the effect of a single negative review on an online site like Facebook or Yelp. What will it cost your business?

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Twitter Introduces Character Limit Changes

Twitter has just introduced a short list of items, all of which are widely used, that will no longer count towards the character limit of tweets. Learn what they are & what new changes are coming.

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Hashtag Your Way to Instagram Success

Like Twitter, Instagram is a social media platform that is made more effective through hashtags. Learn how you can use them most effectively to reach local users.

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Why Facebook Advertising Should be the Hospital Marketer’s Tactic of Choice

During the second quarter 2016, Facebook had 1.71 billion active users who had signed on to the network in the last 30 days. As the world’s most popular social network, it is embraced by every [...]

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How to Make Events Instagrammable

With 300 million monthly users, Instagram is an amazing tool for getting that slice of life reporting & sharable content that truly involves your audience.

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Three Ways Facebook Could Become Your Best Research Tool

Having trouble finding and understanding your audience? Facebook may be your business’ best friend. Social media allows you to pinpoint your audience like never before.

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Six New Social Strategies for the New Year

It’s a new year, and the perfect time to start thinking about new ways to deploy social media in your marketing strategies. Here are some of our favorites and tips on how to use them yourself.